A bold campaign site for a sneaker collab that doesn’t play by the rules.

We teamed up with The Midnight Club to design and build the campaign site for "The Deer": a sneaker collab between Jägermeister and Flowers for Society. The site was part of a global campaign that followed Jägermeister's hometown, Wolfenbüttel, on its bold mission to become the European capital of streetwear.

We built a microsite that feels more like a space than a scroll. Layered, bold, and visually unapologetic. 3D visuals, motion, and the occasional unexpected turn. Just like the campaign: confident, offbeat, and never trying too hard.