Not your typical consultancy. Not your typical launch.

The Beginning is a new brand-building company by The Midnight Club. For the brand launch, we were briefed on the visual and brand identity, and translated it into a digital experience. The goal: a landing page that teases, engages, and leaves you wanting more.

We used a mix of sound design and 3D to create something immersive and unexpected. The Midnight Club provided the 3D assets, which we integrated into the build, while we handled the sound design in-house. The result is a layered, high-contrast intro to a brand that does things different.